“We work in environments with other cloud providers, as very few customers have a single cloud provider this is nothing new.” Uber Could have picked Microsoft and/or AWS - Why Google Cloud (and Oracle)? In addition to demonstrating functional and performance benefits for the GCP services in scope, Google recommended future-state architecture that will enable Uber’s scale as well as its ability to bring features to users while reducing latency and improving security.” Working in Concert with the Other Major Provider Picked by Uber: OracleĪsked how Google Cloud and Oracle will work together to ensure seamless integration of their services for Uber, Vemuri was rather brief. Vemuri continued: “Uber’s infrastructure team completed rigorous technical POCs and validation of the strengths of GCP’s services relative to its competitors. “For Uber, the transition away from self-managing infrastructure will unlock new efficiencies and enable Uber engineers to focus more on launching new customer and business services that drive new revenue streams.” Competitive Differentiation “CEOs who work with Google Cloud are able to partner not only on the cloud infrastructure which will power their business’ growth, but they also receive Google’s direct consulting and support for their modernization and innovation goals,” Vemuri said. Moving their data and services to Google Cloud also supports Uber’s future growth strategy by increasing flexibility, scalability and providing immediate access to technology advances.” Uber CEO’s Focus on Innovation and Growth Data signals are incorporated throughout their platform to inform dynamic pricing, predict wait times, and match supply and demand. Therefore, the data infrastructure that hosts and powers these engines is fundamental to every aspect of Uber’s business. “The company’s data platform tracks billions of daily events and organizes that data into a platform leveraged by users around the world. “Uber’s business model depends on data-driven decision-making and on-demand optimization,” Vemuri wrote. I then asked Vemuri to go into more detail on Uber’s decision to have Google Cloud host its data-cloud infrastructure. Google is excited to continue to support the modernization of Uber’s global infrastructure by bringing to bear the power of Google’s portfolio across Cloud, Ads and Google Maps Platform in an integrated, strategic approach that will transform Uber’s customer experience and supercharge growth globally.” Hosting Uber’s Data-Cloud Infrastructure The new partnership represents a philosophical shift and trust in Google to facilitate Uber’s commitment to move out of the data center and entirely to Cloud. “This new partnership greatly expands the scope of the partnership to include hosting Uber’s data platform, some core infrastructure, and Google Security tools. “Uber had previously leveraged individual solutions such as Google’s edge network and Cloud Spanner to address specific technical and business requirements,” Vemuri said in the email exchange. I opened by asking Vemuri how this new engagement with Uber differs from what Google Cloud has done for Uber in the past. The inputs below from Google Cloud’s Vemuri were sent to me via email, and I’m going to share extensive portions of his verbatim comments because I believe they provide a compelling view into the rapidly escalating expectations of customers here in the acceleration economy, as well as the new types of capabilities that world-class cloud providers need to offer. Today we’ll explore the various ways in which Uber expects Google Cloud to help it remain a high-growth organization, dazzle its customers with superior experiences, expand into new markets, and drive innovation at higher scales than ever before. In this third installment of our series on what this landmark shift means for Uber and for its two new primary cloud providers - Google Cloud and Oracle - we get an inside view from Google Cloud vice president of global strategic customers and industries Umesh Vemuri on the high-impact role his company will play in support of Uber. Uber’s stunning decision to get out of the data-center business and pair up strategically with two major cloud providers means Google Cloud will now host Uber’s data platform, some core infrastructure, and some Google Security tools.
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